HM Company Analysis Essay - 7159 Words

COMPANY ANALYSIS amp; PROBLEM IDENTIFICATION MARKETING MANAGEMENT BMKT601 TABLE OF CONTENTS Contents 1. EXECUTIVE SUMMARY 3 2. FAST FASHION 4 3. ENVIRONMENT ANALYSIS 4 3.1. Political Factors 4 3.2. Economical Factor 5 3.3. Social Factors 6 3.4. Technology Factors 6 4. INDUSTRY ANALYSIS 6 5. Hamp;M 8 6. STRATEGY 10 7. SEGMENTATION 11 8. TARGETING 13 9. POSITIONING 14 10. CONSUMER BEHAVIOUR 15 11. MARKETING 17 12. SUPPLY CHAIN 22 13. CONCLUSION 24 14. BIBLIOGRAPHY 25 1. EXECUTIVE SUMMARY The fashion industry is evolving to ever faster incorporate catwalk design to high street stores, with strong competition within an oligopoly market. The ever increasing speed of product†¦show more content†¦Short lead times are made possible through localised production, inventory monitoring technology and expected distribution methods. Inditex, which owns Zara and is also the world’s largest clothing retailer, delivers new products to its stores twice a week whilst Hamp;M is only capable of designing, manufacturing and distributing new products in three weeks by comparison (Cachon and Swinney2011). The second component of the fast fashion system, the product design, is made fast through in depth analysis of consumer behaviour and industry tastes in order to identify unexpected fads and reduce lead times. Benetton for example, employs a group of â€Å"trend spotters† and designers throughout Europe and Asia in order to analyse market movements and also pay close attention to popular fashion shows. 3. ENVIRONMENT ANALYSIS PEST stands for Political, Economic, Social and Technical and is a tool used to analyse external factors affecting company performance and aid in monitoring trends in the external environment (Kotler and Armstrong, 2010). 4.1. Political Factors Politics has a profound effect on business in the UK, and plays a critical role in developing any business strategy. Should related political factors fail to be considered there can be resultant loss in profit and elimination of the best market strategy as an option; Simkin et al. (2006) point out that a national politicalShow MoreRelatedHM company analysis4098 Words   |  17 PagesExecutive Summary 1-2 1.0 Company Background 1.1 HM History 1.2 Products, Strategy, Vision and Mission Statement 2-3 2.0 Strategy Planning 2.1 Establishment Effectiveness of Vision, Mission and Goals 2.2 External Analysis 2.2.1 Opportunities 2.2.2 Threats 2.3 Internal Analysis 2.3.1 Strengths 2.3.2 Weaknesses 2.4 SWOT Analysis 2.5 Benchmarking 2.6 Hierarchy of strategy 2.7 BCG Matrix 4-9 3.0 Conclusion 3.1 Advice 3.2 Future Plan Reference History of HM HM were establishedRead MoreMarketing Planning Of H M986 Words   |  4 Pagesmarketing planning Organisation capabilities The Capabilities of HM they have very good marketers in Adverting create a recycle Fashion in designs. HM has good Excellent skills in customers service they have a Fashion collection for very good value. The Capabilities of HM combines ware with the physical infrastructure shops in the high street and win capitals in the world fashion window shop design. Over the next few three years HM aims to becoming more competitive winning competitive they areRead MoreHM Pricing and Retail Strategy1217 Words   |  5 PagesRetail Strategy of HM Hennes Mauritz (HM) is a Swedish clothing retail company. The company was founded by Erling Pesson in 1947. The first HM store was opened in Vaesteras, Sweden in 1947. The mission of HM is to offer fashion and quality at the best price where â€Å"quality includes ensuring that products are manufactured in a way that is environmentally and socially sustainable† (HM, vision policy, n.d., para. 1). This essay is to highlight the current market analysis, pricing strategy, retailRead MoreHM Analysis1227 Words   |  5 PagesAB (HM). We will analyse on it using PESTEL, Porter’s Five Forces and SWOT to get a clear concept of what HM is today and where it can go. This positioning will be helpful in strategy designing. Company activities HM was established in Và ¤sterà ¥s, Sweden in 1947 by Erling Persson. We now sell clothes and cosmetics in around 2.200 stores around the world. * HM offers fashion and quality at the best price * HM offers fashion for women, men,teenagers and children. * HM alsoRead MoreH M : The World s Third Biggest Fashion Retailer979 Words   |  4 PagesHM Introduction HM is the world’s second-biggest fashion retailer which first store opened in Vasteras, Sweden in 1947(ThisisMoney, 2015). This essay will demonstrate in terms of the Porter’s â€Å"Five Forces of competition Analysis† with the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis and a briefly recommendation. These factors will discuss in turn. The PESTEL analysis will be append in this essay. Five Forces of Competition Analysis The Threat of Entry As the suppliers are easyRead MoreContents. Introduction2. Definition Of Marketing2. Marketing1662 Words   |  7 Pages3 Market Analysis 4 Selecting Target market 5 Marketing Mix overview 6 Implementation and Control 7 Strategy Control 8 Difference between Business and consumer Markets (B2B vs. B2C) 9 B2B (business-to-business) marketing 9 B2C (business to consumer) marketing 9 Comparison between HM and Zara 11 How Marketing Mix helps in achieving organisations objectives 16 Executive Summary 17 Current market situation analysis 17 Internal analysis 17 External analysis 18 Porter s five forces analysis 18 SWOTSRead MoreAbercrombie Fitch vs. HM: Financial Analysis848 Words   |  3 Pagestreasury stock. HM lists the following line items under its shareholder equity: share capital, reserves, retained earnings and profit for the year. There are some distinct differences. For example, on the HM statement, profit for the year and retained earnings (presumably from prior years) are listed separately, even though they are both forms of retained earnings. The reserves and paid-in capital on the different statements appear to be roughly analogous. Of the two companies, only AbercrombieRead MoreCar Industry: Swot Analysis1670 Words   |  7 PagesJournal A c o n s u m e r s d e c i s i o n d e p e n d s o n t h e i n t e r p l a y o f m a n y f o r c e s o r s t i m u l i . P r o d u c t o f f e r i n g t h r o u g h s o m e p r o m o t i o n a l m e t h o d s i s t h e i n i t i a l s t i m u l i . T h e m a r k e t i n g a n d e n v i r o n m e n t a l s t i m u l i e m e r g e f r o m c u l t u r a l , s o c i a l , p e r s o n a l a n d p s y c h o l o g i c a l f a c t o r s . T h e c u s t o m e r s j u d g e t h e d e a l s i nRead MoreCase Study: Abercrombie Fitch948 Words   |  4 Pagesconventions (2009 ANF Annual Report). The Securities and Exchange Commission strongly recommends the use of the most up-to-date GAAP taxonomy in the preparation of financial statements and communications for American public companies (SEC.gov, 2011). HM is a Swedish company, and its stocks are listed on the OMX Nordic Exchange in Stockholm (Hm.com, 2012). Firms listed on the OMX Nordic Exchange are to prepare their financial statements in accordance with International Financial Reporting StandardsRead MoreAnnual Report of Abercrombie Fitch Co.1109 Words   |  4 PagesHENNES MAURITZ (HM) AB Account Statement The accounting standards used by Abercrombi and Fitch are International Financial Reporting Standards (IFRS), while Hennes Mauritz (HM) AB uses Generally Accepted Accounting Principles (GAAP). The auditing standard used is Generally Accepted Auditing Standards, GAAS Analysis of the companies annual statements Starting with Hennes Mauritz, the statements of account which is made available in the annual report of the company consists of two parts

`` Dear Billy Bob Joe `` Essay - 1716 Words

Dear Billy Bob Joe, Across the world there are a surplus of beliefs and systems regarding Gods and religions. There are hundreds and thousands of theologians that claim they have the â€Å"truth† about the world and human creation. Although some of these claims may have truth wrapped in them, often times they are covered with fabrication, simply desiring to please the listener and offer the most beneficial reasoning for accepting it. I understand why someone with no religious upbringing or background would not quite know where to start when taking a look at Christianity; however, I’m here to help you understand the amazing aspects of Christianity. These aspects have caused over two billion people around the world to dedicate their lives and ways to follow the center of the religion- God. There are many parts of Christianity that differentiate it from other religions, but for the sake of your time and immediate sanity- I will only delve into three of them. Upon identifying them, you might face some initial confusion, but know that I will explain each one in depth, so that you can completely wrap your mind around them. Grace, the Doctrine of the Trinity, and the Resurrection of Jesus Christ are all characteristics that comprise a Christian’s relationship with God. All three of these topics set apart Christianity from other religions that claim to have the real truth. Salvation, as known by many different religions, is a sort of deliverance from the physical and spiritual aspectsShow MoreRelatedMichael Arlen Ode to Thanksgiving1439 Words   |  6 Pageseveryone is required to handle with the greatest of care! Consider the participants, the merrymakers: men and women (also children) who have survived passably well throughout the years, mainly as a result of living at considerable distances from their dear parents and beloved siblings, who on this feast of feasts must apparently forgather (as if beckoned by an aberrant fairy godmother), usually by circuitous routes, through heavy traffic, at a common meeting place, where the very moods, distempers, andRead MoreGambling a Bad Bet5057 Words   |  21 Pagesproduces a deterioration of society. Even legalized gambling on a large scale, such as in Las Vegas, Reno, and Atlantic City, has brought inner city blight, decay, and despair and has been a major contributor to soaring crime rates. In an articl e by Bob Gill that appeared in the February 1991 issue of the Business Journal of New Jersey, Atlantic City is referred to as â€Å"being a con man’s paradise, the land of broken promise, the monument to greed, and the supreme headquarters of tackiness.† He describesRead MoreSports17369 Words   |  70 Pagesavailable at http://www.americansporscasteronline.com, from American Sportscasters Online. Choose one of these events to research further, and feel free to add more to the list. Sept. 6, 1920 - First Radio Broadcast of a Prizefight -Jack Dempsey versus Billy Miske - WWJ Nov. 25, 1920 - First Radio Play-by-Play Broadcast of a Collegiate Football Game - Texas University versus Mechanical College of Texas - WTAW Aug. 5, 1921 - First Radio Broadcast of a Baseball Game-Pittsburgh Pirates versus PhiladelphiaRead MoreSports17363 Words   |  70 Pagesavailable at http://www.americansporscasteronline.com, from American Sportscasters Online. Choose one of these events to research further, and feel free to add more to the list. Sept. 6, 1920 - First Radio Broadcast of a Prizefight -Jack Dempsey versus Billy Miske - WWJ Nov. 25, 1920 - First Radio Play-by-Play Broadcast of a Collegiate Football Game - Texas University versus Mechanical College of Texas - WTAW Aug. 5, 1921 - First Radio Broadcast of a Baseball Game-Pittsburgh Pirates versus PhiladelphiaRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagestraditional stance, Naim argues that it will continue to support the vinyl format for as long as demand for this remains and will not rule out the development of new products in this area. The ï ¬ nal ï ¬ rm we shall consider is Meridian Audio, founded in 1977 by Bob Stuart and Allen Boothroyd. Meridian products have proved popular among audiophiles and more recently in the lifestyle technology/home theatre ï ¬ eld. Of the three ï ¬ rms described here, Meridian was the ï ¬ rst to embrace compact disc as a format. Meridia nRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesMichigan University Diane Galbraith, Slippery Rock University Carolyn Gardner, Radford University Janice Gates, Western Illinois University Ellen Kaye Gehrke, Alliant International University James Gelatt, University of Maryland University College Joe Gerard, University of Wisconsin at Milwaukee Matthew Giblin, Southern Illinois University Donald Gibson, Fairfield University Cindi Gilliland, The University of Arizona Mary Giovannini, Truman State University David Glew, University of North Carolina

Operating Plan Essay Free Essays

We will First Operate in major tube metropoliss. get downing with Bangalore. and so Mumbai. We will write a custom essay sample on Operating Plan Essay or any similar topic only for you Order Now Delhi. Chennai. Goa. Pune. Kolkata. Gujarat etc. After Targeting to these metropoliss. we will seek to aim the rural India which is about 70 % of India. How will we advance? We will advance through ADVERTISEMENT in ONLINE FORUM. SOCIAL NETWORKING SITES. Locally celebrated Theaters. Souvenirs given to clients. App Stores. humanoid market apps. PRINT MEDIA which is about read by every other individual normally. like Hindu. Times of India. etc in Bangalore and besides some local trade names etc. What will be our gross revenues publicity activity? Peoples would be able to book a whole new wave for household acquire together. a birthday party with their films. counter tiffin or dinner etc all made available in the coach. with some anterior engagement of minimal 7 yearss. Besides if a school or college wants to demo a educational reappraisal. or a documental to their pupils. the squad may take attention. travel to school and demo assist them with all things they needed with anterior engagement. We will be besides publishing a base on balls which will be a three clip one-year base on balls in which you can see film thrice a month with that base on balls delivering every clip you come. This will be chiefly for our twenty-four hours today clients. The one-year base on balls will besides incorporate vouchers for free Zea mays everta. or some price reduction on repast and besides some other value added services. How Will We Sell? Our chief purpose is to gain net income with making a strong client relationship. We will sell our Tickets through our ain web site. Bookmyshow. com. After some clip in long term we will do our ain apps in Iphone. android market. Ipad etc. The Timings will be pre decided. and a hebdomads timetable will besides be decided. which will demo non merely new films. but sometimes a educational movie. and local linguistic communication movies of the metropolis we operate in. Where will we park? We will park our cinevan in a short distance from our clients place. A soap of 1 kilometer far in any vicinity we decided. We will park someplace where there is ample of infinite for vehicles to come and travel. This will assist in modulating the traffic. We will besides take anterior permissions for all our topographic points. etc How will we acquire our train? We will import in the beginning and so we will seek and improvize our squad and add some interior decorators who can plan our train which will be more broad etc. our current train will suit around 70 people at a clip. How will Caravan be like? Caravan will be a coach which will hold a same experience as if you are sitting In a multiplex. The Acoustics section will be taken attention of and a finest of all will be used at that place. How to cite Operating Plan Essay, Essay examples

Different Levels of Devolution to Be Found in Northern Ireland free essay sample

The history of these isles, which we call Great Britain and Ireland, has produced a peculiar and unique situation of governance throughout the nations of which the islands consist. England, as largest and most populous territory in the region, has been the dominant power for centuries; annexing or merging with the Celtic nations of Wales, Scotland and Ireland between 1536 and 1800. Following the independence of the Irish Free State and partition of the island of Ireland, we have the country that is known today as The United Kingdom of Great Britain and Northern Ireland as well as the independent Irish Republic. Over the course of this essay I will examine the different levels of devolution to be found within Britain and Ireland, identifying similarities and differences between the types of devolution granted at present as well as possibilities for further devolution of power. Within the United Kingdom, power has been devolved from Westminster to the outlying capitals of Belfast, Edinburgh and Cardiff in different ways, according to a region’s particular characteristics and idiosyncrasies. However devolution, described as â€Å"a limited form of decentralisation† (Grant, 2009), has been seen as giving power over their own affairs back to the people of each of the smaller nations, who in many cases may have felt some sense of marginalisation by rule from London. This being the case, there are certainly aspects of devolved power which have been granted to Scotland, Wales and Northern Ireland with little variance. Administrative devolution has occurred in all three territories, with local government being given authority over running services, allocating funds and organising administration. Practically this means that areas such as Health, Education, Housing and other areas are equally the domain of each outlying government throughout the UK. With this fact acknowledged, one can then examine other â€Å"devolved government arrangements †¦ that are markedly asymmetrical† (Jeffrey amp; Wincott, 2006). Of the three nations with devolved powers at present, Wales is the one which has least expressed desires for separation or independence; this despite a strong sense of Welsh cultural and national pride, with the flourishing Welsh language as a focal point and a Welsh nationalist party in Plaid Cymru. Indeed the 1997 devolution referendum in Wales, pushed by the Labour government, was passed by a mere 7,000 votes, with only 50% voter turnout. The tiny margin of victory despite government support along with the low turnout figures suggests an antipathy, certainly at the time of the referendum, amongst the Welsh electorate towards the idea of self-governance and devolution. This fact, along with the view that Wales as a nation is most inextricably linked with England, has resulted in Wales agreeing to a low level of devolution with the Welsh Assembly. The sixty member Welsh Assembly which was set up in the wake of the 1997 referendum has been described as a â€Å"strange anatomy† (Rawlings, 2003). The Assembly has control over the spending and allocation of the Welsh budget, as handed down by Westminster, but with no taxation or primary law-making powers (Grant, 2009). However, the introduction of devolution in Wales does seem to have reinvigorated the public debate over transfer of powers. By 2003, the preferred option (38% from four options) amongst the Welsh people was clearly for more devolution powers, in the form of a Welsh Parliament (Wales, 2006). Scotland has achieved a different, more extensive form of devolution than Wales; not least due to the fact that it is much bigger physically and in terms of population as well as being further geographically removed from London. However the rise of support in Scotland for a devolved form of administration in the 1980s and 1990s coincided with a number of factors which either increased self-confidence as a Scottish nation or else disaffection with the Westminster government. The main reason for rising nationalist sentiment was the monopoly on power in Britain which was held by the Conservatives over the course of most of these decades, despite having very little support north of the border. The Tories put in place a number of policies which were deeply unpopular in Scotland such as the Poll Tax and the closure of the shipyards and other industries. The discovery of North Sea oil, as well as membership of a European Union that was booming by the 1990s also gave many Scots’ confidence in their ability to manage their own affairs. As such, the referendum of 1997 was a huge endorsement of devolution with almost three quarters of voters in favour of devolving power to Edinburgh and 60% approving tax varying powers (Pattie, Denver, Mitchell, amp; Botchel, 1998). While some state functions such as defence, foreign affairs and overall fiscal policy are reserved by Westminster, the ability to vary taxes is one of a number of key contrasts between the devolved administrations in Cardiff and Edinburgh. As well as the ability to vary taxes by up to 3 pence on the pound, the Scottish government also takes responsibility for justice, policing and administration of certain EU laws within Scotland, among other roles. Today we can see the apparent success of this devolution in the eyes of the Scottish people with the debate switching from devolution to independence, with the Scottish National Party amongst the chief advocates of an independent Scotland. While polls seem to show that full independence remains unlikely in the time scale offered, â€Å"[t]he real option here is option three ‘devo max’† (Jenkins, 2012) for most Scottish voters. Such an option would give Scotland full fiscal autonomy as well as power over nearly all aspects of Scottish life. If included as an option in a referendum, devo max would appear to be the preferred option for a majority of the Scottish electorate. Northern Ireland is a unique situation due to the widely documented history of sustained conflict between the two major, broad religious/political groupings of Protestants/unionists and Catholics/nationalists. The legacy of ‘The Troubles’ has been a deeply divided society which has remained the case up to the present day, with â€Å"segregation still exist[ing] across politics, schooling, housing and education. † (Nolan, 2012) However, following the Belfast Agreement in 1998 and the successful referendum endorsing the peace process, a Northern Ireland Assembly and Executive were formed in 1999. The distinctive political dimensions in Northern Ireland mean that â€Å"many of the features of Northern Ireland devolution follow consociational models† (Jeffrey C. 2009), in other words many of the features of the Northern Ireland Assembly and Executive are in place in order to manage conflict between the two broad groupings existent in Northern Ireland. As majority rule cannot be considered, Northern Ireland uses the d’Hondt system whereby power in the Executive is divided on a highest averages basis and the number of seats on the Executive controlled by a party corresponds to the amount of assembly seats gained, â€Å"thereby realising the proportionality principle which is one of the underpinning characteristics of consociational democracy† (Wilford, 2009). Now that security concerns have subsided so that Justice powers can be devolved (currently under the stewardship of cross community Alliance Party) Northern Ireland’s Executive has authority over its own affairs to a greater extent than Wales but perhaps not so much power as that of Alex Salmond’s Scottish government. While the Executive in Northern Ireland does have the power to pass, amend or repeal laws directly related to the region (which Wales does not) it does not have the same level of fiscal control as that of Scotland. Recently there have been calls from both unionist and nationalist parties for greater control of fiscal powers, particularly regarding the rate of corporation tax – the rate is much higher in the UK than in the Republic of Ireland. While in recent years the devolved system at Stormont seems a cause for optimism, one must recognise that â€Å"[a]ny appraisal of devolution in Northern Ireland over the past decade has first to acknowledge that it has been a disjointed affair. † (Wilford, 2009) Indeed Stormont was suspended from 2002-2007, however it is hoped that the current session will allow Northern Ireland to make progress as a devolved region. The two previously unmentioned territories in the region, namely England and the Republic of Ireland, are different in that they each host the capital city of a sovereign nation. While this may suggest that the appetite for devolution would not exist in the two countries, proposals involving some degree of decentralisation have been suggested. The Republic of Ireland had an overall population of less than 4. 6 million as of 2011, with around two fifths of all citizens living in the Greater Dublin area. These facts, coupled with Ireland’s relatively small size geographically, would not offer any great comfort for proponents of devolved government. However the more realistic debate in the Republic had been the decentralisation of government departments to various cities and towns throughout the state. Indeed government plans to spread the wealth and jobs created in Dublin were underway from as early as 2003, â€Å"10,300 public servants, including the headquarters of eight departments, were to be dispersed from the capital to 3 locations in every other county in the State† (McDonald, 2011) However the plan was shelved soon thereafter, due to the diseconomies of scale and co-ordination problems that such a decentralising plan would entail, but at an overall cost to the taxpayer of â‚ ¬338 million on costs such as the acquisition and development of sites that were never to be used. The evidence from the plan would seem to suggest that decentralisation, and certainly de volution, would be unsuitable in the Irish Republic. England, on the other hand, is by far the largest and most populous country on the islands constituting Britain and Ireland with a population of over 50 million and, when taken as a country subdivision, ranks number one globally in terms of GDP. England’s capital city of London also serves as capital for the greater United Kingdom, perhaps a major factor in the view that â€Å"the English think that Westminster should have most control over them† (Jeffrey C. , 2009) in contrast to the people of Wales, Scotland and Northern Ireland. Attempts at some form of regional, elected government within England were comprehensively rejected when 78% of the electorate in the North East of the country voted ‘No’ in a referendum on the implementation of such government in 2004 (Grant, 2009). The results of that ballot seem to have removed the issue of English devolution from the agenda for the foreseeable future. Perhaps the major issue involving England and the topic of devolution is what has become known as the ‘West Lothian Question,’ regarding â€Å"inequities of representation of the Scots and English after devolution† (Jeffrey C. 2009). Due to the autonomy that has come with devolution, Scottish MPs have law making powers over areas of English policy due to UK-wide Westminster being England’s only form of government. English MPs, on the other hand, have no powers over Scotland in the areas that have been devolved; leading to what former Conservative leader Iain Duncan Smith called a â€Å"democratic monstrosity† (Carrell, 2012) From the evidence gathered I feel confident in concluding that devolution has generally been a success in the UK. While the divergent characteristics of each region necessitate asymmetrical devolution of powers to Scotland, Wales and Northern Ireland it seems to be an adaptable process with further devolution powers possible in each of the three territories. Scotland, as a larger country with more aspirations towards self-sufficiency, has clearly been afforded a greater level of devolved power than the Welsh, who presently seem content with a low level form of devolved government. Northern Ireland’s exceptional circumstances as a post conflict region have of course called for a different approach to devolved government. With the apparent stabilisation of the region in recent years, calls for increased fiscal powers and a better functioning Executive offer optimistic signs of progress. England, and certainly the Republic of Ireland, would not seem to offer fertile ground for any such devolved administration in the foreseeable future.