Case Study of Management of Globalization at Ryanair

Case Study of Management of Globalization at Ryanair With increasing globalisation, numbers of companies are entering different foreign markets but some of them only attain success. This is because of their lack of knowledge about free markets advantages and limitations and role of enterprise within organisations (Brooke 1996). Firms that operate by assessing the impact of globalisation are much able to operate successfully rather than the firms that operate without analysing the impact of globalisation (Vittorio 2006). In this report all these aspects will be discussed with the help of a company, Ryan Air that is one of the oldest and most flourishing low-cost airlines of Europe (About Us 2011). This report will be completed by analyzing all previous researches or studies done in this field and its implications in real life. Different researchers and theorist have analysed free markets, globalisation and role of enterprise within organizations. With their analyses they have also given different theories and approaches that can be use d in a workplace to maximise its opportunities. All these theories and approaches will be used to analyse that what extent free market conditions have allowed Ryan Air to grow and prosper (Iyer & Masters 2000). As well it will also describe, at what extent the company had benefitted from free market conditions and to what extent it was constrained by limitations on this market. In addition to this, here it will also be analysed that how company and other markets are driven by enterprise led organisations. In the end, it will also be analysed that what extent the air travel market relies on globalisation and what is the importance of global expansion for Ryan Air. As well, in this report the importance of global markets in other industries will also be evaluated along with the analysis of importance of globalisation. Critical Evaluation of Ryan Air’s Entry Ryan Air was established in the year 1985 and it entered low cost European air travel market as a low cost airline. The co mpany attained huge success in Europe and it was all because of free market conditions (About Us 2011). The company success due to free market conditions can be understood effectively by critically evaluating it along with the discussion of its benefits and limitations. Significance of Free Market Conditions to Ryanair: Free market conditions refer to an economy or market in which buying and selling of products and services is done without any restriction related to price and valuation. European air travel market is also highly affected with free market conditions that in turn have also affected Ryan Air (Brooke 1996). The company is highly affected by free market conditions and it is an important reason of its growth and success. Due to the effect of free market conditions, the company along with its competitors has become able in allowing market forces to determine the price and values of air travel offered by them (Vittorio 2006). The free market concept was initially conceptuali zed throughout the First World War but in present it has become a reason of number of economies success. With the free market conditions of Europe, Ryan Air has derived various benefits like flexibility, freedom, and variety that in turn assist it in growing its business operations in Europe and in other foreign countries (Suneja 2000). With the free market conditions like deregulation and free market entry, Ryanair has been able to exploit the Irish and subsequently the European transport market (Brophy & George 2003).

Marketing Management. Peter Drucker Essay Example | Topics and Well Written Essays - 750 words

Marketing Management. Peter Drucker - Essay Example According to Maslow's hierarchy of needs buyer's needs vary from physiological to self actualization. A product like car, is required to fulfill the needs like social needs and esteem needs. Brand image and value plays a very crucial role as a decider in fulfilling such needs. Buyer behavior is deeply rooted in psychology guided by dashes of sociology. A product is therefore priced, placed, promoted depending upon the kind of market the company envisages for the product. A company like Nissan will therefore give more thought to the needs of its customers within its most potential markets. Nissan envisions 'Enriching people's lives', while working with a mission statement stating, "Nissan provides unique and innovative automotive products and services that deliver superior measurable values to all stakeholders in alliance with Renault." A brand like Nissan also brings with it the qualities like reliability and prestige, which forms the core of making buying decisions. In today's marke t driven economy, the role of media and promotion has also become very crucial. With increasing competition and decreasing profit margins, a balanced marketing communication campaign forms the back-bone of company's marketing strategy. Nissan Motor Company Limited (Nissan) is engaged in the planning, developing, manufacturing and selling of passenger automobiles, automobile parts, and forklifts. Company's potential markets are Japan, Canada, Australia, the US, Mexico, New Zealand, South Africa, Middle East and some parts of Asia. North America accounted for 43.5% of its total revenues in the fiscal year 2006, while Japan, Nissan Motor's largest geographical market, accounted for 28.4% with Europe accounting for 15%. Therefore, over the years, the company has developed an expertise in understanding the buyer behavior of these two markets in general. Company was established in 1933 to manufacture and sell small Datsun passenger cars and auto parts. It is headquartered in Tokyo, Japan. In the annual ranking of top 100 global brands by BusinessWeek and Interbrand in 2006, Nissan figured at the 90th position. The company may not be quite upbeat with this ranking because, its ranking has come down gradually over the yea rs with more competitors entering into the fray thanks to the globalisation and liberalization of economies. The value of brand is equally important in influencing the buyer behavior and providing a winning edge over the competitors. The Nissan brand was valued at $3,108 million in 2006. However, the company's position continues to be threatened by rising raw material prices, which could adversely impact its operating margins. Innovation with regular inputs from R&D is another feature for influencing the buyer behavior, as it helps the company in taking care of the growing needs and concerns of customers and the environment. It is an established fact that needs of consumer keep changing over time. Today's society has also become more caring for the environment and there's a growing concern for preserving the ecological balance by way of minimizing the pollution and using less harmful fuels to keep the ozone layer intact. This calls for continuous inputs into Research and Development activities. Nissan motors has the distinctive advantage of being in the top 50 organisations1 having invested in R&D activities. Incidentally, amongst the top 50

Terrorism Debate Essay Example | Topics and Well Written Essays - 500 words

Terrorism Debate - Essay Example Terrorism can be sparked by a group of individuals who do not want to agree with the society or how their countries are being governed by their leaders, so they commit such criminal and inhumane acts to make a statement of protest (Shimko 296). It is whether they want communism, socialism or anarchy in their nation or they want to overthrow their leaders and bring in people who have qualities similar to the ones their ideal leaders are supposed to have. They know for a fact that in order to overthrow a government, the best way is to bring down the economy. And one of the post 9/11 aftermaths engendered economic depression not only in the USA but all around the world. Blowing up harbors of business like that results in depleting jobs, deficiency in funding and a huge international debt. We are well aware of the presence of anti-peace groups around the world, and there are many present in different religions of America. Although these attacks do not necessarily have to be due to religious animosity, we need to keep an open mind and understand that there could be thousands of reasons to motivate people for conducting such acts of monstrosity. However, in this case the reasons became clear when the terrorist took upon themselves accountability for their actions and stated the reasons that motivated such acts, which were rooted in religion (Rubin 349). These people intend to destroy whatever stands in their ways; they consider everyone who does not believe in what they do to be ruthlessly killed. These men are not afraid of dying, and so their objective is to inflict pain and fill their victims with fear. These victims were mostly business people, and each and every person that died in those buildings was innocent. Three thousand of those innocent civilians went to work on the 11th of September, and nobody returned home to their families and friends. Hundreds of